The promotion came.
The confidence didn't.
I'm Yu Ping Yu, an executive coach who helps leaders in transition find the clarity and confidence their new role demands.
At With Ping
You're here because something shifted. Maybe you just stepped into a role that feels too big. Maybe you've hit a wall you can't think your way through. Maybe your whole career is in transition and the old playbook doesn't work anymore.
I've been in each of these moments. I coach leaders through them.
Through 1:1 executive coaching, I help C-suite leaders, high-potential executives, and entrepreneurs move past the beliefs that are holding them back and step into the leader they're capable of becoming.
Every leader I've worked with has had a moment where they realised the obstacle wasn't the org chart or the market. It was them.
“The ability to know and master oneself is true power.”
What Changes
What Happens When We Work Together
Leaders I work with typically arrive feeling stuck, uncertain, or disconnected from the confidence they once had. Within a few sessions, something shifts.
A newly appointed chief executive who could not sleep before board meetings starts leading them with calm authority. A senior leader who is afraid of being disliked learns to articulate their values and draw boundaries. A career-changer paralysed by ‘what if I fail’ finds the courage to act.
The pattern is consistent: when you understand the beliefs driving your behaviour, you stop fighting yourself and start leading from who you actually are. I provide the safe space, the honest mirror, and the structured process to get you there.
Book a chemistry sessionWhy choose me as your executive coach?
Both Sides of the Equation
Having been born in Taiwan and educated in the United States, I have lived and worked across both Asian and Western contexts. Over time, this has shaped how I listen, interpret, and engage with different perspectives — whether it is navigating nuance and hierarchy, or encouraging clarity and directness. It allows me to meet leaders where they are, while helping them expand how they see and work with others across cultures.
25 Years on the Inside
I spent over 25 years inside a global multinational, navigating the politics, the pressure, and the loneliness that comes with senior leadership. I'm not coaching from theory. I've sat in the chair you're sitting in. That lived experience means I understand what you're facing, not just conceptually, but in my bones.
What a Chemistry Session Looks Like
A chemistry session is a free, no-commitment conversation that lasts 30 to 45 minutes. There's no pitch, no pressure, and no obligation to continue.
I'll ask about what brought you here, what you're navigating right now, and what “success” looks like for you. You'll get a sense of how I work, and whether our styles click. Most people leave with at least one concrete insight, whether or not we end up working together.
If we decide to move forward, coaching engagements typically run for 6 to 12 sessions. Each session is tailored to where you are and what you need. I bring structure, honest feedback, and a belief in your potential that you may not feel yet yourself.
Everything we discuss is completely confidential. This is your space, and your agenda drives the work.
Not sure if coaching is right for you? That's exactly what the chemistry session is for. No commitment, no pitch. Just a conversation.